About Us
On the way through a tough struggle with chronic health issues onto realizing the crucial role of our daily food in our body’s nourishment and healing,
the founder discovered how over the years the highly influential brands sold us more and more convenience, taste, minus the nutrition, eventually taking over our traditional, wholesome, and nutritious food.
And thereby today hardly we’ve been able to standby with our traditional wholesome food which was always meant to be delicious.
So navigating through an irresistible need for healthier desserts & snacks, she started curated recipes with a progressive appeal yet are clean, healthier, delicious, and Indian at heart.
And now with her unwavering vision and initiative to bring taste, convenience, and well-being under one roof, “The Unrefined Ritual” took birth & breathes its goodness away.
“From navigating chronic health challenges to rediscovering the essence of nourishing food, I realized the gap between convenience and traditional nutrition.
And “The Unrefined Ritual” is my vision to bridge that gap, offering desserts that are both delicious and wholesome.”
SIMI GUPTA
FOUNDER
Know Us Better
How It Started?
During her healing journey, the founder observed that either you do the healthiest of the diets or are just getting started, the hardest part for most of us is to resist the urge of having something sweet somewhere during the day. Second, what to snack on when hungry?.
And she strongly believes a diet is not good enough unless it’s sustainable to you. And we’ve seen many examples around or even ourselves for that matter, from trying restrictive diets, and feeling psychologically deprived, to eventually binge eating tubs of ice-creams, brownies, cookies and chocolates.
And afterwards regretting it yet repeating the same again, ruining our health even more.
The reason being even that lil indulgence in our favorite foods seems a blunder when trying eating to eat clean.
Which is true, because today we all know that desserts and packaged snacks have the most amount of synthetic and refined ingredients than the ones hygienically prepared at home. Like refined sugar, palm oil, maida, colours, flavours, preservatives & what not!
And what was claimed to be healthy in the supermarkets was even worse.
And that’s where she realised the need to fix this.
And started making desserts and snacks that help you achieve your diet goals sustainably and guilty-free as they are made with 100% natural & unrefined ingredients like millets, natural sweeteners, cold-pressed oils, zero artificial colours, flavours and preservatives.
Numbers Speak For Themselves!
Certified Products
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We Deal With Various Quality Organic Products!
- Fresh fruits
- Dry fruits
- Fresh vegetables
- Dried vegetables
- Dried vegetables
- Beauty products
- Milk products
- Organic honey
- Organic tea